Can You Spot Sponsored Content?

Custom Articulate Rise Course

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This eLearning project is designed to help young adults become smart consumers of online information. In a recent study, over 60% of middle school students were unable to distinguish between news stories and native ads. This short lesson introduces young adults to the concept of sponsored content or "native advertising" and helps them identify it.

 

Adapted with permission from "Sponsored Content" by Stanford History Education Group. Licensed under CC BY 4.0 by Stanford History Education Group. 

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• Responsibilities: Instructional Design, eLearning Development, Graphic Design, Curriculum adaptation

• Target Audience: Young adults 

• Tools Used: Articulate Rise 360, Storyline 360, Photoshop

• Year: 2021

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